Video game pioneer Atari is coming to Seattle in a big, new way. 

Working with GSD Group — a brand strategy company with ties to Apple co-founder Steve Wozniak’s Woz Innovation Foundation — and Teenage Mutant Ninja Turtles movie producer Napoleon Smith III, Atari is bringing eight new hotels to locations across the U.S. 

More than just a place to stay, the Atari hotels will offer immersive entertainment experiences with the latest tech and state-of-the-art gaming venues including pro-level esports studios for competitions, plus “gaming playgrounds” that will cater to more casual and curious gamers. 

The first location will break ground in Phoenix, AZ this spring. Locations in Seattle, WA, San Francisco, CA, San Jose, CA, Austin, TX, Chicago, IL, Denver, CO and Las Vegas, NV will follow. 

Home to Microsoft and Xbox, Nintendo’s North American headquarters and major gaming studios like Bungie (creator of Halo), Seattle’s high profile in the industry makes it an ideal fit for this new hotel concept. 

A version of this article was originally published on Geekwire by Nat Levy. 

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